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CORIAL Products
CORIAL Products β Strategy & Technical Specifications 2026
v2.0 β Compiled Document20
Total SKUs (end 2027)
11
New Products 2026
6
Functional Categories
100%
Products with EU Claims
EU Legal Framework β Health Claims
All formulations include at least one ingredient with EFSA-approved claims, enabling legal communication of functional benefits.
π Regulation (EC) No 1924/2006
Nutrition and health claims made on foods
π Regulation (EU) No 432/2012
List of permitted health claims
π·οΈ Regulation (EU) No 1169/2011
Food information to consumers
π Directive 2002/46/EC
Food supplements
| Nutrient | Approved Claim (Reg. 432/2012) | Condition of Use |
|---|---|---|
| Magnesium | Contributes to the reduction of tiredness and fatigue; normal nervous system function | β₯15% NRV (56.25mg) |
| Vitamin B6 | Contributes to normal psychological function; reduction of tiredness | β₯15% NRV (0.21mg) |
| Zinc | Contributes to normal immune function; normal cognitive function | β₯15% NRV (1.5mg) |
| Vitamin C | Contributes to normal immune function; reduction of tiredness | β₯15% NRV (12mg) |
| Caffeine | Helps increase alertness; helps improve concentration | β₯75mg per serving |
Strategic Principles
πͺπΊ Legal Claims
All formulations include vitamins/minerals with claims approved by Reg. 432/2012 for legal communication of benefits.
π« Ready-to-Eat First
Prioritize formats that require no preparation: bars, chocolates, granolas.
β Functional Beverage
Calming hot chocolate (Calm) β instant hot drink format.
𧴠Shots for 2027
Ready-to-drink cold beverages postponed to late 2026 / early 2027.
π― Focused MDS Bars
Only two categories: Focus and Immunity β maximum differentiation.
π₯£ Simplified Granolas
Only two functions: Focus (cognitive) and Gut (digestive).
Launch Waves
Q1-Q2 2026
WAVE 1 β Foundation
Completion of products in development. Solid base for expansion.
π« Creatine Balance Bar
π₯£ Oat Porridge (3 flavors)
π₯ Protein Pancakes
β Coffee + Collagen
Q2-Q3 2026
WAVE 2 β Functional Expansion
Launch of new lines: Functional Chocolates, MDS-Style Bars, Functional Beverage, Granolas.
π« Calm Chocolate
π« Focus Chocolate
π« Creatine Chocolate
π― Focus Bar (MDS)
π‘οΈ Immunity Bar (MDS)
β Calm Hot Chocolate
π₯£ Focus Granola
π₯£ Gut Granola
Q4 2026 β Q1 2027
WAVE 3 β Functional Shots
Launch of functional shots line. Maximum convenience.
𧴠Immunity Shot
𧴠Gut Shot
𧴠Energy Shot
Functional Chocolates
Format: Tablet with 8 squares β flexible dosing, consumption ritual, premium positioning.
π§
Calm Chocolate
EU Claim βApproved Claims (Reg. 432/2012)
"Magnesium contributes to normal nervous system function"
"Vitamin B6 contributes to normal psychological function"
Condition: β₯15% NRV per serving (2-3 squares)
Functional Ingredients (per tablet)
Valerian Extract*300mg
Magnesium (bisglycinate)120mg (32% NRV)
Vitamin B60.7mg (50% NRV)
Reishi Extract*250mg
L-Theanine*100mg
*No EU-approved claim β traditional ingredient use
π―
Focus Chocolate
EU Claim βApproved Claims (Reg. 432/2012)
"Caffeine helps increase alertness and improve concentration"
"Zinc contributes to normal cognitive function"
"Pantothenic acid contributes to normal mental performance"
Condition: β₯75mg caffeine; β₯15% NRV Zn/B5 per serving
Functional Ingredients (per tablet)
Caffeine (guarana extract)80mg
Zinc5mg (50% NRV)
Pantothenic Acid (B5)3mg (50% NRV)
Lion's Mane (extract)*500mg
*No EU-approved claim β traditional ingredient use
π¬
Creatine Chocolate
Science-backedβοΈ Regulatory Note
Creatine has no Art.13.1 approved claim but is widely recognized scientifically for muscular and cognitive performance.
Effective dose: 3g/day (scientific literature)
Functional Ingredients (per tablet)
Creatine Monohydrate3g (8 squares)
Simple and effective formulation β 1 tablet = 1 complete daily dose
MDS-Style Bars
Format: Premium snack bar (45g) β indulgent, date-based, whole food positioning.
π―
Focus Bar
EU Claim βFormat: 45g bar | Shelf life: 9 months
Approved Claims (Reg. 432/2012)
"Caffeine helps improve concentration"
"Zinc contributes to normal cognitive function"
Functional Ingredients
Guarana (caffeine)80mg
Zinc3mg (30% NRV)
Vitamin B51.8mg (30% NRV)
Lion's Mane*300mg
π‘οΈ
Immunity Bar
EU Claim βFormat: 45g bar | Shelf life: 9 months
Approved Claims (Reg. 432/2012)
"Vitamin C contributes to normal immune function"
"Zinc contributes to normal immune function"
Functional Ingredients
Vitamin C40mg (50% NRV)
Zinc5mg (50% NRV)
Elderberry*200mg
Functional Beverages
Format: Instant powder sachets β hot drink ritual, evening consumption.
π§
Calm Hot Chocolate
EU Claim βFormat: Box with 10 sachets (25g each) | Serving: 1 sachet + 200ml hot milk/water
Approved Claims (Reg. 432/2012)
"Magnesium contributes to reduction of tiredness and fatigue"
"Magnesium contributes to normal nervous system function"
Functional Ingredients (per sachet)
Magnesium (bisglycinate)150mg (40% NRV)
Valerian Extract*200mg
L-Theanine*100mg
Reishi Extract*150mg
*No EU-approved claim β traditional ingredient use
Functional Granolas
Format: Pack 300g β breakfast or snack, fiber-rich, daily ritual.
π―
Focus Granola
EU Claim βFormat: Pack 300g | Serving: 50g
Nutrition Claim: "High in fibre" (β₯6g/100g)
Functional Ingredients (per serving)
Zinc2.5mg (25% NRV)
Walnuts15%
Blueberries10%
πΏ
Gut Granola
Fiber-richFormat: Pack 300g | Serving: 50g
Nutrition Claim: "High in fibre" (β₯6g/100g)
Functional Ingredients (per serving)
Inulin (prebiotic)3g
Flaxseeds15%
Dried Apple10%
EU Reference Values (Reg. 1169/2011)
To make health claims, products must contain β₯15% NRV per serving (or per 100g for solid foods).
| Nutrient | NRV (100%) | Min 15% | Min 30% | CORIAL Target | Main Claim |
|---|---|---|---|---|---|
| Magnesium | 375 mg | 56.25 mg | 112.5 mg | 60 mg (16%) | Nervous system, psychological function |
| Zinc | 10 mg | 1.5 mg | 3 mg | 3 mg (30%) | Cognitive function, immune system |
| Vitamin B5 | 6 mg | 0.9 mg | 1.8 mg | 1.8 mg (30%) | Mental performance |
| Vitamin B6 | 1.4 mg | 0.21 mg | 0.42 mg | 0.42 mg (30%) | Nervous system, psychological function |
| Vitamin C | 80 mg | 12 mg | 24 mg | 40 mg (50%) | Immune system |
| Caffeine* | β | β | β | β₯75 mg/serving | Alertness and concentration |
* Note: Caffeine has no defined NRV, but EFSA requires minimum 75 mg per serving for alertness/concentration claims.
Botanical Ingredients (No EU-Approved Claims)
These ingredients can be used but cannot make specific health claims in the EU. We use dosages based on scientific literature.
| Ingredient | Typical Literature Dose | CORIAL Dose | Notes |
|---|---|---|---|
| Valerian Extract | 300-600 mg/day | 200 mg/serving | Standardized extract 0.8% valeric acid |
| Reishi Extract | 500-1500 mg/day | 300 mg/serving | Standardized Ξ²-glucans extract |
| L-Theanine | 100-200 mg/day | 100 mg/serving | Green tea amino acid |
| Guarana Extract | 75-300 mg caffeine/day | 1.5g extract (~75mg caffeine) | Standardized ~5% caffeine |
| Lion's Mane | 500-3000 mg/day | 500 mg/serving | Standardized polysaccharides extract |
| Inulin | 5-10 g/day | 3 g/serving | Prebiotic fiber |
| Creatine Monohydrate | 3-5 g/day | 5 g/serving | Standard maintenance dose |
Ingredient Matrix
Visualization of ingredient reuse across products for stock optimization.
πͺπΊ EU Approved
πΏ Botanical (no EU claim)
| Ingredient | Calm Choc | Focus Choc | Creatine Choc | Focus Bar | Immunity Bar | Hot Choc | Focus Gran | Gut Gran | Total |
|---|---|---|---|---|---|---|---|---|---|
| πͺπΊ Magnesium | β | β | β | β | β | β | β | β | 2 |
| πͺπΊ Zinc | β | β | β | β | β | β | β | β | 4 |
| πͺπΊ Vitamin B5 | β | β | β | β | β | β | β | β | 2 |
| πͺπΊ Vitamin B6 | β | β | β | β | β | β | β | β | 1 |
| πͺπΊ Vitamin C | β | β | β | β | β | β | β | β | 1 |
| πΏ Guarana | β | β | β | β | β | β | β | β | 2 |
| πΏ Lion's Mane | β | β | β | β | β | β | β | β | 2 |
| πΏ Valerian | β | β | β | β | β | β | β | β | 2 |
| πΏ L-Theanine | β | β | β | β | β | β | β | β | 2 |
| πΏ Creatine | β | β | β | β | β | β | β | β | 1 |
β Stock Efficiency: Zinc is used in 4 products, followed by Magnesium, Valerian, L-Theanine, Guarana, Lion's Mane (2 each). This overlap enables bulk purchasing and reduced raw material SKUs.
6
EU Nutrients
7
Botanicals
13
Total Ingredients
8
Base Products
Executive Summary
Final Portfolio by Format
| Format | Products | Total SKUs |
|---|---|---|
| Functional Chocolates | Calm, Focus, Creatine | 3 |
| MDS Bars | Focus, Immunity | 2 |
| Functional Beverages | Calm Hot Chocolate | 1 |
| Granolas | Focus, Gut | 2 |
| Shots (2027) | Immunity, Gut, Energy | 3 |
| TOTAL NEW | 11 |
Next Steps
1. Validate NRV Doses
Confirm all formulations achieve β₯15% NRV to enable legal claims.
2. Ingredient Sourcing
Identify European suppliers for vitamins/minerals with appropriate specs.
3. Lab Analysis
Test vitamin stability in chocolate and bar matrices during shelf-life.
4. Compliant Labeling
Develop label templates with claims in exact Reg. 432/2012 format.
5. DGAV Notification
Verify notification requirements for products with added vitamins/minerals.
6. Packaging Design
Integrate health claims into packaging design clearly and legally.